This Policy is intended to explain the conditions under which Breathe collects, uses, and discloses personal and other information in connection with the Site, and your rights in relation to that information. By visiting our website and using the features made available to you on the Site, you are agreeing to the terms of this Policy.
What personal and other information we collect about you
We collect both “personal information” and “other information” about users. For purposes of this Policy, “other information” is information that we cannot directly associate with a specific person without the aid of additional information. By contrast, “personal information,” is information such as a name or email address that we can directly associate with a specific person or entity without additional information. When we combine other information with personal information, we treat all of the combined information as personal information.
Personal information. You can visit the Site without submitting any personal information. However, if you choose to use certain features on the Site, you will be required to provide personal information. Such information could include, for example, your name, email address, user name and password, payment card information, billing address, shipping address, and telephone number. Our website also contains a “Contact us” feature through which you may submit additional personal information.
We may combine personal information collected through the Site with information that we collect about you in other contexts—such as our communications with you via email or telephone, or information we obtain from third parties. We will treat such combined information as personal information and protect it in accordance with this Policy.
Other information. We also passively collect other information through the Site using variously technologies. We may use such information to track, for example, your usage of the Site. Other information may be collected in the following ways:
- Log data. When you use the Site, we automatically receive and record certain information from your computer (or other device) and your browser. This may include such data as your IP address and domain name, the pages you visit on the Site, the date and time of your visit, the files that you download, the URLs from the websites you visit before and after navigating to the Site, your software and hardware attributes (including device IDs), your general geographic location (g., your city, state, or metropolitan region), and certain cookie information (see below). To obtain such information, we may use web logs or applications that recognize your computer and gather information about its online activity.
- Web beacons. The Site or the emails that you receive from us may use an application known as a “web beacon” (also known as a “pixel tag,” “clear gif,” or “web bug”). A web beacon is an electronic file that usually consists of a single-pixel image. It can be embedded in a web page or in an email to transmit information, which could include personal information. For example, it allows an email sender to determine whether a user has opened a particular email.
- Collaboration with Third-Party Data Collectors. We may partner with certain third parties to collect, analyze, and use some of the information described in this section. For example, we may allow third parties to set cookies or use web beacons or other tracking mechanisms (such as tags or scripts) on the website or in email communications from us. This information collected by third parties using these technologies may be used for a variety of purposes, including analytics and targeted interest-based advertising, as discussed below (see the section entitled “Third-party analytics and interest-based advertising”).
How we use the information that we collect
Breathe uses the information that we collect for a variety of purposes. If we have personal information about you, we may use it, for example: to respond to your questions or requests concerning the Site or other products or services offered by us or our partners; to fulfill the terms of any agreement you have with us; to fulfill your requests for our products or services or otherwise complete a transaction that you initiate; to send you information about our products or services and other topics that are likely to be of interest to you, including newsletters, updates, or other communications; to deliver confirmations, account information, notifications, and similar operational communications; to improve your user experience and the quality of our services; to comply with legal and/or regulatory requirements; and to manage our business.
We use the other information that we collect for such purposes as: counting and recognizing users of the website; analyzing how the Site and various features of the Site are used; improving the Site and enhancing users’ experiences with the Site; creating new products and services or improving our existing products and services; enabling additional website analytics and research concerning the Site; and managing our business. Breathe may link information gathered using cookies and web beacons with personal information. But in that event, we will treat the combined information as personal information.
We also may use the personal and other information that we collect to send you marketing emails and promotional communications. To opt-out of these communications, see “Choices and Access to Information” below.
How we share information with third parties
We share your personal information and other information with other parties for a variety of purposes, as described below.
Affiliates. We may share personal and other information with our corporate affiliates for the purposes described in this Policy.
Third-party service providers and business partners. Breathe uses third-party service providers to help us manage and improve the website and other services. These service providers may collect and/or use your personal or other information to assist us in achieving the purposes discussed above in the section entitled “How we use the information that we collect.” For example, we use third parties to help us target and implement our email communications, host our website, process payments for our products, and manage our information systems. We may also use third-party platforms to help us manage our relationships with the people and companies that use our services.
We may share your personal or other information with other third parties when necessary to fulfill your requests for services; to complete a transaction that you initiate; to meet the terms of any agreement that you have with us or our partners; or to manage our business.
Your direct sharing of personal information through third-party websites and services. The Site may enable you to directly share personal information with websites or online services operated by third parties. For example, the website may contain links to third-party websites that incorporate comment and social media features. If you choose to use these features, you may disclose your personal information not just to those third-party websites and services, but also to their users and the public more generally. Because these third-party websites and services are not operated by us, we are not responsible for the content or practices of those websites or services. The collection, use, and disclosure of your personal and other information will be subject to the privacy policies of the third-party websites or services, and not this Policy.
Surveys or Contests. We may ask you to participate in surveys (processed by us or third parties) that help us understand your use of the Site and our products. You may also have the opportunity to participate in contests on the Site. Participation in surveys or contests is completely voluntary. Any personal or other information provided to Breathe (or supplied by you or Breathe to such third-party survey or contest providers) in connection with these surveys will only be used in relation to that survey and as stated in this Policy.
In particular, we use the information to notify contest winners and award prizes, monitor site traffic, personalize the Site, and send participants an email newsletter. We may also use this information for publicity or marketing purposes and may publish this information in our sole discretion. The rules applicable to any individual survey or contest will be published prior to the collection of any personally identifiable information and you agree to such use by submitting any information.
Legal purposes. We also may use or share your personal or other information with third parties when we believe, in our sole discretion, that doing so is necessary:
- to comply with applicable law or a court order, subpoena, or other legal process;
- to investigate, prevent, or take action regarding illegal activities, suspected fraud, violations of our terms and conditions, or situations involving threats to our property or the property or physical safety of any person or third party;
- to establish, protect, or exercise our legal rights or defend against legal claims; or
- to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or other disposal of all or part of our business or assets.
Aggregated information. From time to time, we may also share anonymized and aggregated information about users, such as by publishing a report on trends in the usage of the Site or our products.
Third-party analytics and interest-based advertising
Online interest-based advertising. The Site may enable third parties to collect information through cookies, web beacons, and device identifiers, such as IDFA or Advertising ID, for use in online interest-based advertising. For example, third parties may use the fact that you visited our website to target online ads for Breathe to you on non-Breathe websites. In addition, we or our third-party advertising networks might use information about your use of the website to help target non-Breathe advertisements to you on unaffiliated websites or mobile apps based on your online activity in general. For information about behavioral advertising practices, including privacy and confidentiality, visit the Network Advertising Initiative website or the Digital Advertising Alliance website.
We and our third-party providers may use collected information to establish connections among related web browsers and devices (such as smartphones, tablets, and computers) for advertising, analytics, attribution, and reporting purposes. We may match your browsers or devices if you log into the same online service on multiple devices or if your devices share similar attributes that support an inference that they are used by the same person or household. This means that information about your activity on websites or apps on your current browser or device may be combined and used with information collected from your other browsers or devices. For example, we or our third-party providers may use this information to deliver the same ad on multiple devices, to limit the number of times you see an ad across your devices, and to help measure the effectiveness of advertising campaigns across devices.
You may opt out of our third-party service providers’ interest-based advertising practices and cross-device technologies in web browsers and mobile apps by following the instructions below. Please note that the opt-out will apply only to the specific browser or device from which you opt out, and therefore you will need to opt out separately on all of your browsers and devices. If you delete or reset your cookies or mobile identifiers, change browsers, or use a different device, any opt-out cookie or tool may no longer work and you will have to opt out again.
For web browsers you may remove yourself from the targeted advertising of companies within the Network Advertising Initiative by opting out here, or of companies participating in the Digital Advertising Alliance program by opting out here. For Canadian users, opt out here, and for EU users, opt out here.
To opt out in mobile apps, please download and follow the instructions provided in the Digital Advertising Alliance's AppChoices tool at www.aboutads.info/appchoices. In addition, some mobile operating systems allow you to opt out by adjusting the advertising preferences on your mobile device. For example:
- In iOS, visit Settings > Privacy > Advertising > Limit Ad Tracking.
- In Android, visit Settings > Google > Ads > Opt out of interest-based ads.
The use of online tracking mechanisms by third parties is subject to those third parties’ own privacy policies, and not this Policy. If you prefer to prevent third parties from setting and accessing cookies on your computer or other device, you also may set your browser to block cookies. Our website currently does not respond to “Do Not Track” browser headers. However, you can limit tracking through these third-party programs by taking the steps discussed above.
Breathe uses commercially reasonable physical, electronic, and procedural safeguards to protect your personal information against loss or unauthorized access, use, modification, or deletion. However, no security program is foolproof, and thus we cannot guarantee the absolute security of your personal or other information.
If you are a California resident, you have a right to request certain information with respect to the types of personal information we have shared with third parties for their direct marketing purposes, and the identities of those third parties, within the immediately preceding calendar year, subject to certain exceptions. All requests for such information must be sent to [email protected].
This same California law permits us to provide you, in response to your written request, with a cost-free means to choose not to have your information shared rather than providing the above described information. To that end, you may request that we do not disclose your personal information to unaffiliated third parties for their own direct marketing purposes by contacting us by email at [email protected].
Choices and Access to Information
If you no longer wish to receive marketing communications from us, please follow the “unsubscribe” instructions that are included at the bottom of each message or email us at [email protected]. We may still send you certain communications relating to the Site, such as service announcements and administrative messages.
You have the right and ability to edit certain account information on our Site at any time by accessing your account settings or contacting us by email at [email protected]. Users may also have additional rights to access, review, correct, delete, or inquire about information that we hold about them. To make such a request, please send us an email at [email protected]. Please note that we may need to verify your identity or request additional information from you before we are able to comply with your request.
Data Retention and Deletion
We retain information for as long as reasonably necessary to deliver our services to you, to fulfill the purposes described in this Policy, or as required by law. To request the deletion of your personal information, please send us an email at [email protected]. We will make our best effort to delete all personal information about you. However, please note that certain information, including other information, may be retained in backup databases.
Information for users from outside the United States
The personal and other information that we collect through or in connection with the Site is transferred to and processed in the United States for the purposes described above. We also may subcontract the processing of your data to, or otherwise share your data with, affiliates or third parties in the United States or countries other than your country of residence. The data-protection laws in these countries may be different from, and less stringent than, those in your country of residence. By using the Site or by providing any personal or other information to us, you expressly consent to such transfer and processing.
The Site is not directed to children under the age of 18, and Breathe Inc. does not knowingly collect personal or other information from anyone who is under the age of 18.
Links to Other Websites or Services
Changes to this Policy
Questions or comments
If you have any questions or comments regarding our Policy, please send us an email at [email protected] or contact us by mail at:
100 South Fifth Street, Suite 1900
Minneapolis, Minnesota 55402
Effective date: 10/12/17
Updated last: 7/15/19